03/05/12 - 18 Comments
Is MiO Liquid Water Enhancer Safe?
Remember when I discussed the dangers of artificial sweeteners a few weeks ago? Well, get ready for a crash course in reading labels, because they can be found in an abundance of popular food items, such as Kraft’s new MiO Liquid Water Enhancer product line. Advertised as a flavor-enhancer for water, MiO adds a flavor that is advertised as being 600 times sweeter than traditional sugar, all for the tidy sum of zero calories. Sound too good to be true? That’s because it is. Let’s take a closer look at that nutritional facts label.
Zero calories, alright sweet! Wait a minute, there’s sucralose in this, isn’t that the stuff in Splenda? Bingo. MiO may make your water a bit more flavorful, but the artificial sweeteners it possesses will turn your healthy beverage into something completely different. Much like everything else that is sweet and contains zero calories, there is likely some form of artificial sweetener present that your body simply cannot digest. This means that, despite your best intentions, you may actually be putting something in your body that it cannot process when using MiO.
Although Kraft is certainly ramping up its marketing efforts in an attempt to boost their sales, it’s best to stay as far away from MiO as you can. While water may not be the most exciting drink in the world, there are ways to make it much more interesting without essentially poisoning your body just to make it a little less boring. If your sweet tooth is really that strong, you’re better off putting a spoonful of raw sugar in your water than dumping the refined and processed materials contained in MiO into your glass.
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Image courtesy of Little Rock Mamas
