08/10/12 - 0 Comments
Luxe Obsessions: FAUX
They say that the eyes are the window to the soul—isn’t this a reason to make your peepers look as sultry as possible? Why not drape your baby blues, beautiful browns, heavenly hazels or gorgeous greens with luxurious lashes? We’ve asked ourselves the same and our latest Luxe Obsession, FAUX, has answered our cries. Why not indeed?
This lash company has the philosophy that beauty should be simple. Their goal is to create and deliver high-class lashes to their customers one doorstep at a time. They have been featured in the likes of Cosmopolitan and The New York Times. The brand is an accumulation of 35 years of professional makeup experience by three women who are known as the FAUX Ladies: Sterling Andrews (Co-founder and COO), Miranda Guylash and Alexia Ogle (Co-founder and CMO).
FAUX came to fruition when Andrews became unhappy with the limited eyelash styles there were on the market. With the help of Guylash and Ogle, she launched the fancy brand. Each lash is carefully handcrafted in order to flatter a particular eye shape and to ensure customer satisfaction, and each order is personally inspected before shipping.
FAUX has several collections that are all swoon-worthy: LUXE, Tres Chic, Faux X Dev, Individual Lashes, Au Naturelle, Runway, Lash of Love and their latest Spring 2012 collection, Starlette Muse. No matter which you choose, you can be assured that every lash is made from 100% sterilized human hair and synthetic blends of high quality.
If you’re convinced that every artificial lash is the same, then you haven’t seen the things FAUX has come up with, such as their Faux + Dev, which are full lashes dotted with mirrored gunmetal studs. There is even the Violet Noir, which boasts violet tinted lashes mixed with black, giving your lashes a multi-dimensional look.
The lashes aren’t the only thing to adore about the brand—so is their own penchant for giving back. The Lash of Love collection is named as such because, whenever a purchase is made from the collection, 100% of proceeds goes directly to organizations that help women in need. To maintain to their mission of giving back, FAUX launches a new Lash of Love ready for purchase every six months.
Whether you want to stand out in a crowd or look better in a way friends can’t put their finger on, these are the lashes for you. We love FAUX!
Photo credit: Lindsay Jones Makeup