03/21/12 - 0 Comments
MaxMara’s 2012 Face of the Future: Chloe Moretz
For their latest advertising campaign, Italian fashion house MaxMara featured the recipient of their 2012 “Women in Film: Face of the Future” award, Chloe Moretz. She was certainly an interesting choice, since the actress and rising star is only 15 years old. Moretz managed to portray a sophistication beyond her years in the campaign (she is an actress, after all), but was she the best choice for the brand?
Known for impeccable Italian tailoring and sleek shapes that are generally geared towards women with mature style, MaxMara’s choice to feature a teenager in the designs was a bit puzzling.
But that’s not to say that the Kick Ass and Hugo star didn’t shine in the ads, because she certainly did. The vaguely military- and menswear-inspired looks featured collared blouses, high-waisted trousers, and structured jackets and trenches.Combined with the young actress’ subtle innocence, the looks recalled a baby Annie Hall meets Russia’s Red Army character. That being said, it was still hard to shake the feeling that Moretz was a little girl dressing up in her mother’s clothes, posed in slightly awkward and forced positions, regardless of the radiance in her face.
This was certainly not the first time that a young actress appeared in an ad campaign for a major design house and caused a stir. Recent ads featuring Dakota Fanning for Marc Jacobs and Hailee Steinfeld for Miu Miu both generated their fair share of controversy, and it was the infamous 1980 Calvin Klein Jeans campaign, featuring a 15-year old Brooke Shields, that caused a major uproar, shocking people around the world.
Still, with the fashion industry currently under heat for casting children in adult roles, the question of how young is too young is more relevant than ever. With CFDA guidelines in place that don’t allow models under the age of 16 to walk in runway shows, it begs the question: Where is the line drawn in front of the camera?
Images courtesy of gotceleb.com