08/28/12 - 0 Comments
Tiffany & Co’s Temporary Storefront Murals
From their jewelry to their fine china, Tiffany & Co is the epitome of classic style and impeccable taste. Needless to say, it is fitting that the iconic store wouldn’t settle for anything less than sophistication while their Greene Street location in SoHo is conceived and prepared for opening.
From July 16 to its launch in September, this Tiffany’s is getting a personal touch inspired by love. Four street artists were commissioned to create temporary installations by hand that were exhibited separately at the store’s front. Too bad the works will only be displayed for a fleeting few weeks, since the designs are quite impressive. The fourth, unfortunately, is the only one you can view in real life. Learn more about all of them below.
Danielle Dimston created the first mural in two-and-a-half-days. It depicted a cobblestone path, a vintage street lamp and what appears to be a cloud lost in an array of swirling lines. Her frieze conveyed the ambiance of SoHo with a modern and elegant twist.
Ellis Gallagher created the second mural. Gallagher is already an established street artist, but, for his native New York, he wanted to create something spectacular. He used his iconic “drip-drop” characters to generate a more whimsical and slightly trippy feel. The characters were teardrop-shaped blobs with slanted eyes. Set against a stark background, Gallagher’s design sparked a simplistic illusion of grace.
Danny Roberts, who was hired for the third mural, is not just a California-based illustrator and painter, but also the co-founder and Creative Director for Igor + André. His design was definitely our personal favorite and certainly made the boldest statement. It portrayed a scene of love and jealousy in a Victorian setting, with a couple kissing in the back while a crowd of spectators either look on with seething envy or turn their heads, not daring to watch. This piece took just under a week to create.
Lastly is Natasha Law, an English painter and graphic designer, and sister to our favorite British stud, Jude Law. Law is most noted for her silhouetted women against a colored background, and that was just the idea she used for her Tiffany project. The mural pictures a large shadowed woman in a stark yellow dress against a black background, shining a flashlight in the direction of the building’s opposite corner. It is both beautiful and minimalist in our opinion.
The shop is set to open next month, so be sure to stop by and see Law’s in the flesh. If you wish to see the others, take a peek above. Which is your favorite?
Photo credit: IfItsHipItsHere